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The people behind every grain

Meet the leaders growing Sena Rice from the Volta basin to your table.

Our leadership

A Message from our Directors

Carmen Gabriel Avle, Co-Founder and Director of Operations, Sena Rice

Carmen Gabriel AvleCo-Founder & Director of Operations

Precision, Quality, and Discipline

To Our Valued Customers and Partners,

Behind every bag of Sena Rice that reaches your kitchen or warehouse is an integrated operational network built on one unyielding principle: consistency without compromise.

Our operations bridge the gap between mechanized field agriculture and precision post-harvest engineering. From managing land preparation and mechanized transplanting to controlling moisture levels in our drying yards and operating modern milling facilities, our teams monitor every stage with meticulous discipline. We enforce stringent destoning, grading, and moisture-control standards to ensure that every grain is uniformly polished, free of foreign matter, and packaged under optimal conditions.

Delivering staple food to thousands of families and commercial partners requires more than just good farming—it requires dependable logistics, strict inventory management, and a seamless distribution chain across our retail depots and partner outlets.

Whether you are a family purchasing a 5kg bag for home or a commercial partner moving 50kg bulk orders, our commitment remains the same: an uninterrupted supply of fresh, premium Ghanaian rice delivered with absolute reliability.

Thank you for trusting the Sena Rice process.

Carmen Gabriel AvleCo-Founder & Director of Operations, Sena Rice

Nana Akua Avle, Co-Founder and Head of Marketing, Sena Rice

Nana Akua AvleCo-Founder & Head of Marketing

A Letter from Our Co-Founder & Head of Marketing

Dear Valued Customers,

When we started Sena Rice, we had a simple conviction: every Ghanaian family deserves access to fresh, premium-grade rice grown right here on our fertile soils, cultivated with integrity, and processed to the highest global standards.

From our fields along the Volta basin to our modern milling facilities, every single grain tells a story of dedication. We work closely with our field teams, agronomists, and local farming communities to ensure that from transplanting to packaging, no shortcuts are taken. The result is rice that cooks beautifully, smells naturally aromatic, and nourishes the people we care about most.

To our long-time patrons, retail partners, and every family that sets a bowl of Sena Rice on their dining table: thank you for believing in homegrown quality. Your trust fuels our mission to strengthen Ghana’s agricultural future and bring wholesome, delicious staple food to homes across the country.

We are honored to be part of your meals.

Warm regards,Nana Akua AvleCo-Founder & Head of Marketing, Sena Rice